Ashutosh Parekh

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Ashutosh Parekh

Locality: India
Summary: -13 years in the broadcast and digital space ..And still loving it ! -A tested CREATIVE streak for content and programming to leverage on creative product development and brand engagement..to eventually do what we all want to do - increase numbers, both of users and revenues. -Graduated to be an architect but decided to build castles on air instead with my first radio assignment with Radio Midday as a stringer and no looking back! -Been a part of some Indias largest media houses as well as startups- on national and international projects in the media and entertainment genre..Radio Mirchi and ENIL, 58888, 54567, Times TV products during phase 1 ( Zoom/ Times Now), Onmobile Asia Pac Ltd, The Midday Group. Currently with OOH Media as Head Content and National Programming (and part of the Executive Management Committee). -Championed award winning and audience sustaining content and programming strategies, MUSIC based shows, animated characters and radio/ TV content/ animation/ gaming/ new media products consistently. -Enjoys partnering with the marketing and branding team on ideation and alliances with lots AFP projects. -Have a successful track record to synergize 360 degree approach between print, TV , radio, films/animation content, on ground activation, and mobile & internet platformsto keep the circle of life...or convergence as some of us call it .going on ! -Otherwise, in my free time, I play the part of being a struggling golfer, avid footballer, an average cook, a guest professor on broadcast and digital media at mass- media schools, a voracious reader, film and music buff, a design and travel writer and finally a people watcher
Industry: Entertainment

References for Ashutosh Parekh

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OOH Media appoints Ashutosh Parekh national content head > afaqs ...

Parekh is expected to strengthen the digital out of home agency’s content offering and strategies, national

OOH Media appoints Ashutosh Parekh national content head

OOH Media appoints Ashutosh Parekh national content head. Surina Sayal | afaqs! | Mumbai, July 07, 2008 ----- ...

OOH - Out of Home Digital Media ::

OOH Media has appointed a new National Content Head - Ashutosh Parekh. Equipped with over 12 years’ experience in broadcast programming and interactive content, Ashutosh was the ...

Metro Today, February 8, 1999

Says Ashutosh Parekh, a radio producer: "If you're not seen playing pool, you're not man enough or woman enough for this city."

Eugenia Campos Braganza

Ashutosh Parekh I know you are star shining bright ...somwhere. But all of us will miss u, forever.

Digisign Digest

Flexicasting used predominantly in relevance to the audience and location of the screens,” said Ashutosh Parekh, national content head, OOH Media Pvt Ltd.

Digisign Digest

According to Ashutosh Parekh, national content head, OOH Media, “Our medium is present at multiple touch points of the 24-hour media cycle of the viewer beginning from a gym or a ...

'Googly Gyaanchand' to entertain on OOH Media’s screens ...

Ashutosh Parekh, national content head, OOH Media, says, “Love it or hate it, you can’t ignore cricket. OOH Media’s constant endeavour is to maintain topicality at ...

C-DAC: Press Kit - In the News - 'Tooning' up for more action ...

Agrees Mr. Ashutosh Parekh, marketing manager, with city-based Digikore Design who is into computer animation business. His company also undertakes ...

Slide 1

Fabian Cowan – GM Sales, West . Sumit Sapru – Sr. VP, Business Strategy . Ashutosh Parekh – National Content Head . www.oohindia.com

OOH - Out of Home Digital Media ::

Ashutosh Parekh, national content head, OOH Media, says, “Love it or hate it, you can’t ignore cricket. OOH Media’s constant endeavour is to maintain topicality at the ...