Muder Chiba

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Muder Chiba
Muder Chiba

Locality: India
Summary: Market researcher ; With an emphasis on starting up/re-energising businesses/ branches;setting up internal divisions including those of centralising data processing and specialised sector divisions .Across the key metros/markets in India and in Sri Lanka. Focused strategic understanding of non-traditional sectors of Telecom in particular and Finance & Automotive. Skills in setting ,monitoring brand and customer metrics. Focused interest in design of bespoke metrics
Industry: Market Research
Skills: Telecom, Financial ,Automotive ,Services , Consumer packaged goods...Brand and Marketing , Stakeholder management

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Strategic Marketing

Muder Chiba-----Vice President (South Operations ... arketing Research (MR) even today is an esoteric activity ...

Strategic Marketing

The key is to know when the decision to research is justified, says Muder Chiba. He says, a wise marketer knows ...

Tata Motors Remains Leader in Large Trucks and Eicher

... the long run will act as a key differentiator between manufacturers and will impact the final customer brand choice", says Muder Chiba ...

Mass Media Contacts have a Lower Influence than Point of Sale Contacts

Muder Chiba, Executive Vice President, TNS India adds "For manufacturers, there is a definite opportunity to establish a strong customer experience at the dealership through ...