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Frito-Lay, the snack food division of PepsiCo India, is planning to come out with two new Kurkure Desi Beats flavours, and a large Kurkure family pack, by this November, Vidur Vyas ...
''Aliva is an innovation specially created keeping the Indian palate in mind," said Vidur Vyas, executive vice president marketing, PepsiCo India (Frito-Lay division), while ...
“We intend to make ‘Aviva’ a larger brand than ‘Kurkure’,” said Vidur Vyas, EVP-marketing - Indian snacks of Pepsico. “We will use Kurkure’s established distribution ...
“Kurkure has been an extremely successful Indian snack for us and buoyed by the growth spurt it got us, we decided to innovate further,” explained Vidur Vyas, executive vice ...
The ball, explains the division's new head of marketing, Vidur Vyas, was set rolling a few years earlier, when Pepsi Foods cut saturated fats in key snack brands such as Lays and ...
Vidur Vyas, Marketing Director-Foods, PepsiCo India says, Oats resonates well with the Indian habit of eating cooked breakfast. With Quaker, which costs less than Rs 5 ...
Vidur Vyas, executive vice president (marketing), Frito Lay India, wouldnt comment on the overseas foray, but says Kurkure would look for a gradual progression as it ...
... campaign is an initiative to sensitize people on the importance of family togetherness and reward them for their ideas" Said Mr. Vidur Vyas, Head ...
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Tata Motors (TELCO) (Consumer Goods industry): Mgmt trainee, (1993-1994)