Dezma Melo

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Dezma de Melo

Locality:: Mumbai Area, India
Summary:: Head of Audience Insights - South Asia at BBC Global News Division
Experience:: BBC - Global News Division (Public Company; BBC; Broadcast Media industry): Head of Audience Insights - South Asia, (April 2001-Present) My main responsibility is to manage the BBC Global News Divisions programme of audience research in South Asia. Using audience insights to dri...

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Consumer behaviour: Men still decision-makers - Rediff.com Business

Adds Dezma De Melo, research manager, BBC World: "All the individuals in this class are rather alike. They have similar opinions, attitudes and beliefs."

Initiative Media, BBC To Unveil Findings On Consumer Attitudes

According to Mr Dezma de Melo, research manager, BBC World,”The Initiative Media-BBC World ‘Adwatch 2002’ is a study which sheds light on the way qualitative factors impact ...

Consumer behaviour: Men still decision-makers - Rediff.com ...

Adds Dezma De Melo, research manager, BBC World: "All the individuals in this class are rather alike. They have similar opinions, attitudes and beliefs."

Initiative Media, BBC To Unveil Findings On Consumer Attitudes

According to Mr Dezma de Melo, research manager, BBC World,”The Initiative Media-BBC World ‘Adwatch 2002’ is a study which sheds light on the way qualitative ...

Dezma De Melo | Facebook

An Indiantelevision dot com's Focus on : Rising Stars - Dezma de ...

Dezma Melo

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